Don McCallum
articles, and market that product and new products that fit under that initial niche for years to come, so make sure it’s a niche you can handle, otherwise you will not enjoy success.

Instead, try to fill a gap in the market in the niche that interests you.

You will need to build a platform so that you can start to share your product. This could be YouTube, it could be a blog or whatever other market interests you. You don’t have to reach everyone.

That’s a waste of effort. Instead, focus on reaching the audience that would be interested in what you have to offer.

Determine which products are going to serve you best and then offer your audience value. In fact, offering them something of value for free helps to establish trust and interest so that they are far more likely to buy whatever else it is you have to offer.

They now know you have expertise in your niche and something that’s worth listening to so they are ready to pay.

As your passive income builds and you become comfortable in your business, make sure that the profit never becomes your main motivation, because when it does you set yourself up for failure.

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